The importance of signage

I saw a recruitment sign in a restaurant a few weeks ago.  It was written by hand, in two different colour pens and with spelling and grammatical mistakes.  The restaurant has just undergone an expensive refurbishment but had not considered to pay attention to the image this sign gave of the business. It happens all the time and there’s many examples if you follow the hashtag on Twitter: #signfails.  Companies often fail with this basic communication and yet it can provide a